Purpose: The purpose of the add I have selected is to
persuade people to buy Rolex watches. The ad does a great job emphasizing the excellence,
precision and the beauty of the particular Swiss watches. The ultimate point of
the advertisement is the glorification of those who wear them.
Audience: The audience for that advertisement is mostly men;
middle through semi-old ages, upper social class, plenty of income for toys
various choice toys.
Tone: The add looks very formal, official, serious and there
is a lot of sexual appeal implied in the advertisement as well. The ad is made
black and white, and the situation that is being portrayed turns in our
imagination.
Genere: The advertisement successfully fulfills audience
expectations. There is few other ways to promote watches as expensive as cars.
The advertisement must be serious, full of grace and desire for the product.
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